Wednesday, March 7, 2012

sxsw shopping

It’s two days before thousands descend upon Austin getting their geek on at SXSW Interactive which promises to be bigger and more overwhelming than ever before. I’m exhausted already just trawling this schedule of over 5000 list of panels, events and exhibits. Not to mention the party list.

Aside from my own session on Monday, here's a few I've got in my cart:

 Execs from Oxygen Media, Nielsen, MTV, ESPN and Adweek discuss how brands can reap benefits from engaged audiences across social platforms.

 Frank Rose, Wired editor and author of The Art of Immersion chats with Susan Bonds, CEO of 42 Entertainment about the latest, greatest and not-so-great apps, ARGs and marketing campaigns.

 How are consumers in a country of 1.3 billion creating and combining platforms for the newest generation bred on instant gratification and constant connectivity.

Execs from Microsoft, Method and Hewlett-Packard join an Austrian-born composer to debate how brands can maintain a consistent voice without being repetitive in multiple media. 

Editors from The Huffington Post, founder of the Webby Awards and the author Susan Orlean get together to delve into the sometimes paralyzing performance anxiety technology produces. 

How can this not be delicious.

Whether you're a power pinner or not, it will be fascinating to hear from a founder why the heck this relative newcomer is gaining such traction.

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