brand fiction wins big at Shorty Awards

The 2nd Annual Shorty Awards (for Twitter content) were held last night in Times Square and I'm thrilled to report that @BettyDraper won a Shorty in Innovation. Just as exciting for me was the fact that it was a big night for brand fiction. @FrankAdman (fictional art director from the 1960s) won for Advertising and @TrueBloodHBO (official profile of the show) won for Entertainment. Proof that a new kind of story telling for brands is getting attention.

A winner in the Brand category was @SesameStreet (tied with @WholeFoods) and one of the highlights of the evening was the chance to meet Grover and his "handler" Eric Jacobson.

For the first time, winners were chosen not only by popular Twitter vote, but by judging of a newly formed Academy whose members include Kurt Andersen and David Pogue. Congrats to the winners:

Advertising
Frank Adman, @FrankAdman
Application
TweetDeck, @TweetDeck
Art
deviantART, @deviantART
Brand (two-way tie)
Whole Foods Market, @WholeFoods
Sesame Street, @SesameStreet
Celebrity
Nathan Fillion, @NathanFillion
Cultural Institution (three-way tie)
Jonah Holland of the Lewis Ginter Botanical Garden, @lewisginter
Reduced Shakespeare Company, @reduced
Poetry Society of America, @Poetry_Society
Customer Service
Bonnie Smalley, @ComcastBonnie
Design
Smashing Magazine, @smashingmag
Entertainment
TrueBlood HBO, @TrueBloodHBO
Finance
Suze Orman, @SuzeOrmanShow
Food 
Foodimentary, @Foodimentary
Government
Cory Booker, @CoryBooker
Health
Rachael Dunlop, @DrRachie
Humor (two-way tie)
David Thorne, @27bslash6
Mrs. Stephen Fry, @MrsStephenFry
Innovation
Helen Klein Ross's Betty Draper, @Betty Draper
Journalist (two-way tie)
William Bonner, @realwbonner
Rachel Maddow, @maddow
Literature
Arjun Basu, @arjunbasu
Music (two-way tie)
Ivete Sangalo, @ivetesangalo
Ted Leo, @tedleo
News
The Diane Rehm Show, @drshow
Nonprofit
To Write Love On Her Arms, @TWLOHA
Politics
The Nation, @thenation
Science 
Jen Scheer, @flyingjenny
Sports
Bill Simmons, @sportsguy33
Tech
Mark Watson, @soldierknowsbest
Travel
Paul Smith, @twitchhiker
Weird
The Llama, @DoWhatITellYou
Special Humanitarian Award
Carel Pedre, @carelpedre

why i'm voting against @Adbroad in the Shorty Awards

If you've got other things on your mind besides social media, you might not have heard of the Shorty Awards. The Oscars of Twitter. Sans limos and red carpet and televised gala. Election is by popular vote and I'm jazzed to be a finalist in two categories: advertising and innovation.

The first round of voting was last week and there was a bit of a dust-up in advertising, the rare ad awards show in which Lee Clow isn't a frontrunner. @FrankAdman (a fictional art director from the 60s) accused @iwearyourshirt (a guy who wears other people's Tshirts for a living) of breaking the rules by getting robots to finagle votes. Turns out, boosting vote counts via robots (or humans in feverish imitation of them) isn't against the rules. But Shorty organizers reacted responsibly by re-weighting votes, assigning different values to tweets according to content and origin. Ah, the vagaries of life on the digital frontier.

Speaking of frontiers. Very few new ideas come along in advertising. But this may be one of them. Invent a fictional character---emphasis on invention. Don't appropriate a character from a TV show or film or book, a character you own no IP rights to. Invent an original character who can be made to do what you wish, gallivanting from twitter to facebook to youtube to...whatever the next social media platform will be. Use the character to build an audience. Then sell that audience like a media buy.

@FrankAdman appeared about the same time as AMC's Mad Men wandered into the twitterverse. He's a west coast art director living large in the 60s: chain-smoking, skirt-chasing, inventor of the virtual "Twittertini" which has evolved into the lexicon of social media-speak on Twitter. He now has over 14,000 followers. I don't know if @FrankAdman is for sale. But if I were Kodak or Clorox or Dewars or another brand with heritage in the 60s, I'd certainly put in a call. Er, a tweet.

I'm voting for @FrankAdman in the Shorty Awards because I love the idea of a fictional character winning in the advertising category again. (Last year's winner was the tweeter for Peggy Olson.) I want @FrankAdman and @BettyDraper to take home Shorty Awards this year. To help demonstrate the power of brand fiction in the digital universe.

I'm only sorry we'll have to pull AdBroad's campaign commercial.

To vote for Frank, go to the Shorty polls here. Vote for Betty here.

museum of forgotten art supplies

At the 140 (twitter) conference in New York last week, I had the pleasure of meeting the man behind fellow Mad Men tweeter Frank Adman with whom I shared not only twittertinis but memories of once essential tools of the trade. Where have all the Acu-arcs, xactos and stat cams gone? To the Museum of Forgotten Art Supplies, of course!

Proportional Wheel
I started out as a junior art director but switched to writer partly due to lack of math skills. You had to be a numbers person to be an art director in the old days. Standard issue to ADs was this proportional wheel, which I never was able to figure out how to work. Most had the name of the owner markered in HUGE pt type on the back.



Rubber Cement Pickup
Used for removing "goobers" left after rubber cementing a layout onto foamcore.



Polaroid SLR 680 Camera

Used to be, ad agencies did their own casting in conference rooms. Models were constantly parading through the hallways or freshening up at the ladies room mirror, where a girl could feel like a separate species. Casting directors had multiple 680s to grab headshots. I've long been in awe of one of the first casting people I worked with, an assistant named Avy Kaufman, who parlayed a knack for choosing shills for household cleaners into a brilliant career casting for Woody Allen and others.


X-acto Kit
No self-respecting art director was without a blue-anodized xacto knife, a swivel knife for cutting rubylith (see next item) and the super professional "burnisher" for rubbing down lettraset type. Letraset! Anyone remember?



Rubylith
Light-safe red film used by graphic designers for masking areas, used in various printing techniques. Some ADs sported a 7X magnifying eyepiece while cutting it or the other popular masker, yellow amberlith.


Many more blasts from the past on view at the always-open Museum of Forgotten Art Supplies. Unfortunately, no Lucigraph. Though Frank Adman claims to be harboring one in his attic.