Whoever did promotions for In Bruges should be canned. Poster/trailer makes the film look like another shoot-em-up testosterone fest. I would never have seen this film if I hadn't spent last night in a tiny town in upstate New York where the only other option was Horton Hears a Who. To the glad surprise of myself & my discriminating companion (film-elitist daughter), In Bruges turns out to be a rare piece of footage where everything works: sets, dialogue, lighting, photog, plot, character development. Plus, it's funny as hell. Despite what its promoters have to say.
Of course, it's not the only instance of a film/poster disconnect. Says Craig McNamara.
