Wednesday, March 26, 2008

great product, lame promo

Whoever did promotions for In Bruges should be canned. Poster/trailer makes the film look like another shoot-em-up testosterone fest. I would never have seen this film if I hadn't spent last night in a tiny town in upstate New York where the only other option was Horton Hears a Who. To the glad surprise of myself & my discriminating companion (film-elitist daughter), In Bruges turns out to be a rare piece of footage where everything works: sets, dialogue, lighting, photog, plot, character development. Plus, it's funny as hell. Despite what its promoters have to say.

Of course, it's not the only instance of a film/poster disconnect. Says Craig McNamara.


Joker said...

To be honest though, I prefer this approach to a killer trailer and then a gut wrenching torture fest at the theaters. I hope enough word of mouth pushes the movie though since I'll check it out because of this referral and if I like it, will do the same on our small WAS nation in the blogosphere.

Cheers luv

Ad Broad, oldest working writer in advertising said...

Hope you'll find it as worthy of $10 and 2 hrs as I did, Joker.