sound of music, track 1

I know. I've posted about flashmobs before. But what makes this stunt in Central Station of Antwerp, Belgium so refreshing was that it wasn't orchestrated by a global brand to push product, but as a promotion for a local TV program looking for a lead in the musical "The Sound of Music." 200 dancers. 2 rehearsals. 4 minutes of delight for early morning commuters.

london proves actions speak louder than taglines

What is it about London that inspires out-of-the-telly-box thinking? I'm not just talking T-Mobile's flashmob events, such as in January when Saatchi sent breakdancers diguised in business clothes to Liverpool Street Station where they flabbergasted commuters by breaking into dance on the platforms. Or, last Thursday when they text-messaged their customers to gather in Trafalgar Square, drawing 13,000 into what was surely the world's loudest karoake rendition of Hey, Jude...

I'm talking the quieter but just as engaging McDonald's digital display at Piccadilly Circus, one of the world's most photographed locations, where 1.1 million people who visit a week can now snap photos against an ever-changing backdrop that makes it look like they're blowing out birthday cake candles, avoiding a bop on the head or wishfully thinking about (what else) fries or a burger. Agency Leo Burnett cleverly extends engagement by inviting consumers to post photos to a branded Flickr page.  Because as every marketer knows, one CG photo is worth 1000 words of copy.