Airlines that charge whopping amounts for amenities fliers once took for granted--meals, legroom, checked luggage, headphones--are now selling advertisers space on your boarding pass.
According to today's Wall Street Journal:
Delta Air Lines Inc. passengers checking in online for Las Vegas Tuesday will notice something new on their boarding passes: lots of ads...The move is just the latest attempt by cash-strapped airlines to generate more revenue -- this time by charging advertisers for fliers' eyeballs.
