Tuesday, January 5, 2010

transmedia messaging--Santa's been doing it for years

Typical shoemaker's-kids-going-barefoot-problem: Haven't had time lately to update my own blog, but happily made time to update someone else's. Alan Wolk, creator of the new Hive Awards, kindly invited me to contribute to the show's excellent site. I wrote about how transmedia messaging (or deep media as some call it) may appear to be a new and complex marketing idea...but, really it's as old and simple as the selling of Santa. Read full article here.

2 comments:

California Girl said...

Simple analogy for those of us struggling with the concept. I've "immersed" myself in Twitter and FB on behalf of my co. The more I do it, the more response we get, followers we acquire and interaction has increased for us dramatically w/ our audience. I did try the tutorials out there but found trial & error works best.

Batman said...

@California Girl: Life is a Nike commercial; Just Do It!!!

Now, what were we talking about? I remember, don't worry. Good stuff here, and I commented on the original post. Why aren't you posting more often? You're going to have tons to deal with when you win a Shorty Award....