Sunday, December 19, 2010

the digital story of christmas: a social media parable

You know how hard it is to sell social media to brand managers still living in 1.0. How to explain that creative is now as much about context as it is about content? This is the best way I've seen to show non-believers how social media works. It's a miracle what Galileeans managed to pull off 2000 analog years ago, isn't it?

A Christmas gift to us all from Garden Broad


California Girl said...

That was fun and, you're right, illustrative. Much easier showing this than explaining. Hell, it's all I can do to keep up with it. I now tweet & FB during our live shows on the weekends even tho' not in my job descrip but I feel compelled. I've been sick all week and missed the show this morning (sleeping blissfully) and I actually felt guilty. I'm the Sales Manager for pete's sake...or should I say "for God's sake"?

Ad Broad, oldest working writer in advertising said...

Hope you're feeling better, California Girl. Best wishes for merriment in both virtual and non-virtual worlds.