Tuesday, February 15, 2011
social media isn't just for kids anymore
A recent study by the Pew Foundation finds that while Millennials remain the most web-social generation, their elders are (slowly) catching up in networking activity. Social use of the web has quadrupled for 74+ since 2008, up from 4% to 16%. The percentage of adults on the web who watch videos has jumped to 66%. The group who most likes to rate things online is the "Silent Generation", ages 65-73. Perhaps they're most comfortable with hierarchy?
Labels:
Pew,
pharma,
social media
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2 comments:
Great find, Ad Broad!
Now if only I weren't an Older Boomer....
I share your pain, Rob. But glad not to be further East on the chart!
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