kudos to BBH for getting a brand manager to sign off on this

Everyone has a concept they've been dying to execute, if only they could hornswoggle a client into paying for it. Props to Pete Bradly at BBH who convinced Barclaycard to underwrite a shoot so extravagant, they did a short to explain the making of it. What does commuting home in a waterslide have to do with choosing a credit card? Um…Barclaycard is accepted everywhere, so it lets you…um…glide through life! Yep, that's it! Only envious fellow creatives would find the execution gratuitous.



Watch this and weep as you go into yet another bid meeting with CPG cost-cutting consultants.



hat tip to GardenBroad

BBH's Axe creative team could save the planet

From today's NY Times:

Al Gore gave a big speech about global warming last week. He was thunderous and prophetic. He said “the survival of the United States of America as we know it is at risk.” So here’s a question: If the job is so huge and urgent, why is the ad campaign so pedestrian?

Mr. Gore himself has done more than anybody to put global warming on center stage, with just a PowerPoint presentation that became an Oscar-winning movie. So it’s vexing that his new campaign — so far, anyway — seems unlikely to break out of the pack of “green” advertising that, as The Times reported last week, is making consumers bored and skeptical.

There are plenty of planetary opinion leaders who could help him out...[like] whoever handled the Axe body spray contract, the one that somehow got millions of men in their 20s to obsess about personal odor management. Then you might have something.

Al, if you're reading this, contact BBH here. Please!