Sunday, July 20, 2008

BBH's Axe creative team could save the planet

From today's NY Times:
Al Gore gave a big speech about global warming last week. He was thunderous and prophetic. He said “the survival of the United States of America as we know it is at risk.” So here’s a question: If the job is so huge and urgent, why is the ad campaign so pedestrian?

Mr. Gore himself has done more than anybody to put global warming on center stage, with just a PowerPoint presentation that became an Oscar-winning movie. So it’s vexing that his new campaign — so far, anyway — seems unlikely to break out of the pack of “green” advertising that, as The Times reported last week, is making consumers bored and skeptical.

There are plenty of planetary opinion leaders who could help him out...[like] whoever handled the Axe body spray contract, the one that somehow got millions of men in their 20s to obsess about personal odor management. Then you might have something.

Al, if you're reading this, contact BBH here. Please!


Anonymous said...


The GCD who came up with the original and inspiring creative for Axe is no longer at BBH. He went to 180 LA. As you can tell by the lame new work BBH is doing on the account.

Ad Broad, oldest working writer in advertising said...

Thanks, anonymous, for insider info. Got that, Al? Dial 180 LA instead.