Tuesday, March 4, 2008

ideas don't care how old, er, senior you are

A new company has come up with a package that sells itself. Literally. No ad budget necessary. Next time you're in a drugstore, look for NXT Shaving Gel. You won't have to look hard. The containers are embedded with LEDs, which lights them up like little lava lamps. The new pack's stopping power means it can be stocked on lower shelves, saving the manufacturer millions on retail real estate. (Purchasing eye-level shelf placement is like buying on Fifth Avenue which is why you usually bend down or reach up for off-brand products.)

The creative genius responsible for this breakthrough product that targets guys 18-24? Some MIT whiz kid? Design geeks in Japan? Nah. An 85 year old chemist who's been coming up with ideas for Gillette and other companies for over 50 years. He's already planning his next product rollout. So take heart, senior creative citizens. There's hope for us dinos in the age of mammals.

3 comments:

Irene Done said...

Loved this piece of news.

Ad Broad, oldest working writer in advertising said...

yes, isn't it cheery? We've got DECADES yet...

joker said...

And he's not letting up. Honestly though, I don't know how much it has to do with creatives getting burned out and how much it has to do with creatives just believing the bulshit they get force fed that they're too old. Great post and as always dear, keep on truckinggggggggggg.

cheers