Thursday, March 20, 2008

first day of spring! time to fill up the water balloons

New Schweppes campaign in Australia uses old slomo effect to, er, great effect. Garth Davis of Exit Films shot 10,000 fps. Agency: George Patterson Y&R.

via VSL via Duncan's TV Ad Land


Anonymous said...

I love this ad, not so much because it's this great breakthrough concept but because it is so different from the whiz-bang-crash-loud music of a lot of soda advertising.

Different is good.

Anonymous said...

Thanks for the post.
That was a great ad. In an over advertised world this broke through the clutter.

Ad Broad, oldest working writer in advertising said...

Glad you like, Biz.

Thanks for weighing in, JM.

Joker said...

I heart balloons..... Great ad, great music and to be as honest as possible, I saw the ad 3 times and if I could I would have this as a screen saver, no BS. Thanks luv. This made my morning... and it's Shweppes.... go figure.