Thursday, August 7, 2008

new trend in home design: cardboard furniture

So I'm walking through Soho last evening and am startled to see (and it takes a lot to startle someone in Soho) a living room seating area laid out on the sidewalk: chairs, sofa, sidetables. As I get closer, I see the stuff is made out of cardboard. Before I can wrangle my camera out of my bag, then my reading glasses so I can see its viewscreen (age sucks), the furniture is gone, a guy has folded it up with few flicks of his wrist and toted it inside what has to be the world's tiniest furniture store in the world: I've seen newsstands bigger. But who needs more room? His inventory folds flat and stores neatly on shelves. He's the proprietor of a new store called Cardboard Design (Broadway between Spring and Prince) where you can furnish your entire house using recycled cardboard. Including the playroom. The woman on the right inquired about the rocket. $75, he said, folding it up small as a tray table, and ignoring her interest, closed up shop for the night.

When I got home, I googled it and found this mesmerizing demo:


Rachel said...

Fabulous stuff, The farm has it all in their reception, we wondered where it may have come from!

Anonymous said...

do they have an outdoor furniture line?


Anonymous said...

That demo was cool, but that's cheating-using cardboard AND partical board.

Sprinkle a little catnip on there, bring in puss and watch the proprietor freak out.

Ad Broad, oldest working writer in advertising said...

@rachel and debbie- Welcome, thanks for dropping by, please have a seat on my comfy cardboard barcalounger

@anonymous Um, they sell lemonade stands and teepees, does that count?

@ auntie--omg you are right. And what about termites?

Joker said...

Bed wetters shall forever resent this. :D

Ad Broad, oldest working writer in advertising said...