The game play yesterday most exciting to me was Mullen's kickoff of BrandBowl, a microsite that combines tweeting, ad reviews and a host of metrics to let viewers generate and view real time ratings of brands, not just spots. A sweet link to Hulu replayed commercials almost as soon as they aired. Scoreboard continually shifted, and is still shifting this morning, reflecting real-time assessments via twitter hashtag #brandbowl which Mullen promoted earlier in the week. Partnering with Radian 6, they've tallied results assessing content from thousands of players generating almost 100,000 tweets. Next year, I assume brands will be vying for ad space. Brilliant, Ed Boches.
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