Thursday, January 10, 2008

increase your vocabulary

New words I have learned from my daughters in college:

apocolocynposis--the fear of turning into a pumpkin.

pteronophobia--the fear of being tickled by feathers.

sceney--describes a place where people hang to get noticed, as in "Let's not go there, it's become too sceney."

sex positive--a term applied to places of business meaning they are non-discriminatory regarding sexual orientation. "The company I work for is sex positive, our receptionist is a transgender."

transgender-- a man who identifies himself as a woman (transwoman) or a woman who identifies herself as a man (transman)

See how edifying blog reading can be?

UPDATE--two handy phrases learned today in a client meeting led by MBA buccaneer

wetware solution--Attending to a problem via humans (wetware) instead of computers (hardware)

analysis-paralysis--Denigrating term for taking time to consider a project before pushing it forward. As in, Let's not let analysis-paralysis keep us from having a spot on-air right away (but if the campaign bombs it's the agency's fault.)


Jane Sample said...

wetware solution??? oh jesus. what's wrong with saying "we need people to solve this problem?"

Irene Done said...

"Wetware" IS ridiculous. "Sceney," though, is fun. There's a HRBlock spot running now in which a young man refers to something as being "too spendy." You can hear and read words like that but when you hear them in a spot, it's like they become formal, legitimate OED terms.

Ad Broad, oldest working writer in advertising said...

I almost hate to ask, Irene--what's OED?

Irene Done said...

Oh! Oxford English Dictionary. I meant to go back and type that out but forgot. I'm sorry.

Forgetfulness -- that's one of the problems with wetware.