Sunday, January 6, 2008
Kaypro, dawn of my computer age, fire of primal lust for processing words.
Kay-pro. Hi-ho. It's off to work we go.
In today's New York Times Magazine Virginia Heffernan (aka Vladimir) lauds the return of the basic computer screen (black screen, green letters) made possible by the creators of WriteRoom, a software alternative to Microsoft Word. It's for "people who enjoy the simplicity of a typewriter, but live in the digital world." (hello, MFO) Swoons Heffernan: For those of us who learned Basic on a Zenith Z19 and started word processing on a Kaypro (anyone?), the retro green-and-black now takes the breath away.
I am here, Virginia Heffernan! I am anyone! I share your fond recollection of vintage features like floppy disk drives and brightness control knobs and a time before user-friendly interfaces came to protect us from technology’s dark places...[when] the mystery of the human mind and the mystery of computation seemed both to illuminate and to deepen each other. (Not many writers could pull off such heady discourse in leisure mag pages devoted to software reviews.)
My husband bought us our first computer in 1983. Computers, he predicted, will be big. (If only he'd spent the money on Microsoft stock, instead of a Kaypro.) Why a Kaypro? He may have been lured by this Sedelmaier commercial from Della Femina, Travisano in LA. (It won a Clio.)
Or, perhaps it was the print ad that ran before Kaypro makers acquired an agency. According to a guy who claims to be in the know, before Kaypros were actually introduced, the president of the company (geekily named Non-linear Systems) promoted his son to head of marketing. The son loved the Maxell ads that were popular then, and thought it would be a good idea to imitate them.
Non-linear Systems was in California and Junior hopped a plane to New York and tracked down the photographer who did the shot: Steve Steigman. Steigman naturally asked to see the layout, but was told there was no layout. No comp. There wasn't even an agency. Presumably not wanting to lose the fee, he and the marketing guy sat down and sketched out a lame imitation of what AD Lars Anderson (Scali, McCabe, Sloves) did for Maxell: an office situation in which the Kaypro appears to be levitating and blowing air out to passing coworkers, which came to be known to insiders as "the flying fart ad".
What made the Kaypro so appealing to my husband and others besides the all-inclusive price, was its big (9 inch!) screen and the fact that it was light enough to be called "transportable". At 28 pounds, it was a lot easier to schlep around than its competition, the Osborne which was marketed as the world's first "luggable" computer.
Because the Kaypro came in an aluminum carrying case complete with heavy-duty plastic handle, I was able to tote it to my job as copywriter at A Hot Agency where I wrote body copy in Wordstar and printed it out on a daisy wheel printer. Coworkers marveled that I dared entrust my creativity to a machine. The only other computers in the agency then sat on secretaries' desks: Wangs the size of the Lochness monster.
But even Wangs were diminutive, compared to predecessor models which took up entire rooms, as illustrated by this publicity shot for Oracle taken in the 1950s. (Hi, Dad.)
If you missed the Age of Kaypro, it's not too late to get in. There's one listed on Ebay today, starting bid $24.99.