Anticipation generated by the new i-phone was nothing compared to the excitement surrounding introduction of the first cell which, in 1989, came with only one feature (calling) in a handset the size and weight of a brick. Being an early adopter, I bought one. It still works great, as a doorstop.
Years later, cellphones offered more advanced features, but were still hefty enough to be used as assault weapons, as this spot for Sprint startlingly demonstrates. (note fine print disclaimer: Do not attempt.)