Another reason I'm enthusiastic about BrandBowl, I suppose, is that its robo-pollsters confirm (at least as of this writing) my choice of Google for Superbowl 2010 winner. No half-naked men (or women), no pyrotechnics, no appeal to base instincts. Just the most powerful form of salesmanship there is: a simple story well told to dramatize product benefit. Nice play, Google. But, to demonstrate dispiriting chasm between Mad Ave and Main St, the spot ranks a measly #43 on USA Today's ad meter.
Brandbowl and I part ways on E-trade, however. Call me a sucker, but I love E-trade's talking babies and admire that Grey New York, hard as it must have been to rail against change artists, stuck with a concept that's charmed people for years into handing over their lucre. It's #15 on Brandbowl, but #7 on USA Today. Which I prefer to think means I'm not totally out of touch with mainstream consumers.