Another reason I'm enthusiastic about BrandBowl, I suppose, is that its robo-pollsters confirm (at least as of this writing) my choice of Google for Superbowl 2010 winner. No half-naked men (or women), no pyrotechnics, no appeal to base instincts. Just the most powerful form of salesmanship there is: a simple story well told to dramatize product benefit. Nice play, Google. But, to demonstrate dispiriting chasm between Mad Ave and Main St, the spot ranks a measly #43 on USA Today's ad meter.
Brandbowl and I part ways on E-trade, however. Call me a sucker, but I love E-trade's talking babies and admire that Grey New York, hard as it must have been to rail against change artists, stuck with a concept that's charmed people for years into handing over their lucre. It's #15 on Brandbowl, but #7 on USA Today. Which I prefer to think means I'm not totally out of touch with mainstream consumers.
Monday, February 8, 2010
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5 comments:
Cross pollinated comment from FB where I also posted. A friend IRL writes:
"The local Dallas commentator rated the Google spot his absolute favorite. His name is Tom Maurstad and his column appeared in today's Dallas Morning News:
'The commercial I admire most is the Google ad: no flash, no special effects, no naked women, no talking babies, no screaming chickens. But it's such a smart idea, telling a love story (and telling it really well) through a procession of search questions, The arc from the unentangled beginning (student questions about programs in France) to the final "how to assemble a crib" is just beautifully, sweetly done. And it deepens your appreciation of the Google brand and what it does.' "
Glad to know I'm in his discerning and articulate company :)
I completely agree, that's a great spot.
The Google spot touched me, it was poetic and beautiful. It was relatable, and well, people love love.
And as far as the talking babies are concerned, I still love them. I know I probably shouldn't, but he makes me laugh. Problem is, he doesn't make me want to use eTrade.
I like the E Trade talking babies, particularly the one w/ the girlfriend. I loved the Evian Rollerskating babies. They were killer and you couldn't take your eyes off them.
My husband's take on the E trade spots was, "Why would I want to trade with a company that appeals to babies?" But I think he is disingenuously missing the point. He hates cutsey stuff.
Google and Etrade...
I'm with you. Best of the lot from Super Bowl.
-Steffan
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