Thursday, February 14, 2008
According to the Wall Street Journal, researchers are using lab science to study the scientific progression of love in hopes of finding a way to reignite passion in fizzled-out relationships. A conference in Stockholm (where else) reported findings from a study on prairie voles, North American rodents that stay paired for life. They’re speed-daters by nature: average courtship is less than 24 hours. But (mammals, they’re all alike) copulation has to be part of the courting process because males don't feel attached to a female until they’ve had sex with her.
When asked about the possibility of a love-again drug, a scientist admitted they’re not even close. “But maybe we'll be contacted by a pharmaceutical company and they'll give us $10 zillion and we'll find something." Pfizer needs another blockbuster as Viagra nears off-patent. I’m loading up on PFE shares now.