Wednesday, February 13, 2008

७ sins

I’ve been learning a lot from Nina DiSesa lately, thanks to her excellent book Seducing the Boys Club. I recommend it highly to anyone in the business who’s of the female persuasion. And to guys who find that they’re not in the club. (As we all know, it takes more than testicles to get in.)

One of her insights: there are Seven Deadly Sins to avoid when working with alpha men, traits that will convince them that you’re not worth dealing with.
Humility
Timidity
Cowardice
Submissiveness
Blind Obedience
Visible Fear
Hypersensitivity


2 comments:

New York Punk said...

I have seen a lot of 'blind obedience' (ass kissing) creatives who do just fine...ofcourse, they kiss client's ass and then run to meet a headhunter.

Nice blog.

Ad Broad, oldest working writer in advertising said...

Which headhunter?