I loved (envied) the Coke balloons but the Superbowl spot I most admired was Tide's Talking Shirt because it was made (unbelievably) for a packaged goods company and without a budget that exceeds the GNP of some nations. That's why I also love this spot from Argentina which IMHO was better than any that ran last night. (Thanks, GardenBroad.)
Agency: Grey, Buenos Aires
Monday, February 4, 2008
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