Saturday, May 31, 2008

more women do it than you might think

From AdAge Digital:
According to a recent study, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study.



With all due respect AB, I think you've been snookered.

There are two kinds of "research" that should never be believed:

1. Research done by interested parties.

2. Research based on data that is self-reported.

I know nothing about this study but I will bet anything it meets both these criteria.

Ad Broad, oldest working writer in advertising said...

Hmmm. You could be right, Bob. According to AdAge, study was done by BlogHer, an online women's blogging community, and Compass Partners, a brand strategy and consumer-research consultancy. The study was based on surveys of two sample groups which together included several thousand respondents: one composed of participants in the BlogHer community and the other of online women selected to represent the general population of U.S. women.

Interesting that a blogger turns out to be more persnickity about sources than a mainstream journalist and her phalanx of editors.

Thanks for the valid skepticism.


Not surprised.

Particularly laughable is the sample "...the BlogHer community and women selected to represent the general population...

In other words, "let's sample Chevy drivers to find out how many people drive Chevys."

I hate research.

Anonymous said...

I love the "18 to 75" age range. Can we get any more detailed on that?

To be fair thought, the article/research is kind of interesting. It does beg us to start the discussion about who blogs and why. Although I'm not sure if there are MORE male or female bloggers?

Joker said...

@ adbroad. More women do it than we think? I’m surprised I didn’t read one thing about personal massagers on this post :) but interesting insight to put the topic to conversation.

@ bob. Totally agree. Research sucks and more often than naught is designed and conducted to justify already existing opinions rather than get to know who we’re selling to.

@ Jane We could all make a blog post saying why we do what we do though head cases like me have pretty clear intentions of catharsis when writing.

Ad Broad, oldest working writer in advertising said...

@jane-yes, ha- 18-75, sounds like a lame brief. Demo of who blogs would make for interesting research. If you like research.

@joker--glad I surprised you. ; )