think your product launch is a tough sell?

Try--in this age of political careers dependent upon media presence--coming up with a campaign for a candidate who is 4 feet 9 inches tall, never held elected office and is missing his left hand. Milwaukee firm Eichenbaum + Associates took on the challenge, and now--despite the fact that the Democratic Party wrote him off as unelectable and is backing his rival--Steve Novick is the favorite heading into Oregon's May 20 primary. Ah, the political power of advertising not done by pollsters.

thanks, DKR for the tip